Match your portfolio to the role
Designers should explain why a visual solution was chosen, not just show the final screen. Social media candidates should show who the content serves, why it exists and what was produced. Behance projects support images and explanatory text; another accessible link can work too.
- Separate your contribution from the work of a team.
- Label unsolicited brand work as “Concept / practice project”.
- Do not publish private client information or campaign reports without permission.
Tell a short story about the process
Use a simple structure: task → constraint → solution → result. If you do not have analytics, do not invent them. Explain your review criteria and what would need to be measured next.
Agree on the limits of a test
Before starting, clarify deliverables, a time limit, revision rounds, payment and usage rights. A limited sample can be agreed instead of producing an entire campaign for free.
Ask who approves work, where source material comes from and when messages require a response. Use permissions assigned for work accounts rather than sharing personal passwords.
Your checklist
- Each piece explains its purpose and your contribution.
- Concept work is not presented as a real commission.
- Links also work on a phone.
- Test scope and usage terms are agreed in writing.
Sources
External sources are provided for further reading. Examples are written by Işla; they are not real vacancies or promises of pay.